Making your primary product grow in a new category

    Sure Mom and Dad love Kefir, but how about their kids? Adapting Kefir to appeal to kids is where Lifeway turned to TGS to create new package designs with fun new flavor names.

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  • Innovations Driving Sales
    How do you make a product thrive in a non-traditional market?

    Take a power tool, attach a cork screw, create a premium package with the look and feel of elegance, and the result is just the jump-start CPG channels needed.

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  • Go To Market
    Successful product launches are as simple as defining the objectives.

    To introduce a revolutionary cabinet and counter top refinishing system at home centers, TGS explored naming, position, sell-in and pull thru market tactics resulting in an award winning sales kit.

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