Sure Mom and Dad love Kefir, but how about their kids? Adapting Kefir to appeal to kids is where Lifeway turned to TGS to create new package designs with fun new flavor names.
Take a power tool, attach a cork screw, create a premium package with the look and feel of elegance, and the result is just the jump-start CPG channels needed.
To introduce a revolutionary cabinet and counter top refinishing system at home centers, TGS explored naming, position, sell-in and pull thru market tactics resulting in an award winning sales kit.
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