Packaging to feed an expanding market.

TRUE VALUE

Pet products are an important and fast growing source of revenue for the independent hardware retailer, and private label brands are an important part of their offering. More of their customers look to buy quality private label products and the retailers love the higher margins they deliver. To take advantage of the growth trend in the pet category, True Value asked TGS to refresh their Pet Expert line of dog products.

SERVICES
BRAND STRATEGY
VISUAL IDENTITY
PACKAGING DESIGN

COMPETITIVE WITH NATIONAL BRANDS

We developed a premium sub-brand with a new identity, expanded visual language, richer colors and refined typography to compete head-to-head with national brands.

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