Finding the right fit at retail.

SC Johnson originally engaged TGS to concept and build a merchandising display for their new Vecco product line. Easy enough. But as the project got going, it became apparent that the SCJ/Vecco team needed more than a mere POP display to launch this new product in retail channels they were not familiar with. So they leaned heavily on our expertise with Home Center and Big Box retailers to strategize the best way to get placement in these channels—and to design packaging and POP to help drive sales.